Mehta, Subhash C  <br/><br/>
Marketing :   environment, concepts, and cases / 
Subhash C Mehta, In collection with  Keshav Prasad 
 - New Delhi :  Tata Mcgraw-hill publishin company,  1980 
 - xv, 560 p. ;  23 cm. 
<br/><br/> Includes Index 
<br/><br/><label>ISBN: </label> Rs. 33.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--India.
<br/><br/><label>Dewey Class. No.: </label>658.800954  / MEM 1980