TY  - BOOK
AU  - Evans,Joel R.
AU  - Berman,Barry
TI  - Essentials of marketing
U1  - 658.8 23
PY  - 1984///
CY  - New York
PB  - Macmillan Pub. Co.
KW  - Marketing
N1  - Includes bibliographical references and index
ER  -