Evans, Joel R. <br/><br/>
Essentials of marketing / 
Joel R. Evans, Barry Berman. 
 - New York :  Macmillan Pub. Co. ;  c1984. 
 - xxi, 538, 56 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / EVE 1984