TY  - BOOK
AU  - Meloan,Taylor W.
AU  - Smith,Samuel Van Dyke
AU  - Wheatley,John J.
TI  - Managerial marketing policies and decisions
U1  - 658.8008 
PY  - 1970///
CY  - Boston
PB  - Houghton Mifflin
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references
ER  -