Perspectives in marketing / 
Joseph Barry Mason; Hazel F Ezell 
 - Plano, Tex. :   Business Publications,   1987 
 - xxiv, 403 p :   ill. ;   24 cm. 
<br/><br/><label>ISBN: </label>0256032963 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / PER 1987