Converse, Paul Dulaney,  1889- <br/><br/>
Elements of marketing / 
Paul D. Converse. 
 - 6th ed. 
 - London :  pitman & son,  1958. 
 - xxi, 883 p. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / COE 1958