TY  - BOOK
AU  - Debelak,Don
TI  - Total marketing: capturing customers with marketing plans that work 
SN  - 155623192X
U1  - 658.8 23
PY  - 1989///
CY  - Homewood, Ill.
PB  - Dow Jones-Irwin
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -