Debelak, Don. <br/><br/>
Total marketing :  capturing customers with marketing plans that work / 
Don Debelak. 
 - Homewood, Ill. :  Dow Jones-Irwin,  c1989. 
 - vii, 242 p. :  ill. ;  24 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>155623192X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / DET 1989