Reading in marketing management / 
Harper w. boyd  and M.C Kapoor. 
 - Bomboy :  Asia publishing house,  c1967. 
 - xiv, 639 p. :  ill. ;  24 cm. 
<br/><br/> includes index. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8  / REA 1967