TY  - BOOK
AU  - Keegan,Warren J.
TI  - Multinational marketing management
T2  - Prentice-Hall international series in management
SN  - 0136050557
U1  - 658.848 23
PY  - 1980///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographies and indexes
ER  -