@book{61316,
	author = {Keegan, Warren J.},
	title = {Multinational marketing management /},
	publisher = {Prentice-Hall,},
	year = {c1980.},
	series = {Prentice-Hall international series in management},
	address = {Englewood Cliffs, N.J. :},
	edition = {2nd ed.}
}