Wilson, Aubrey.

Marketing audit checklists : a guide to effective marketing resource realization / Aubrey Wilson. - 2nd ed., fully rev. and extended. - London : McGraw-Hill, c1993. - xxiv, 283 p. : ill. ; 26 cm. - McGraw-Hill/marketing for professionals series . - McGraw-Hill marketing for professionals. .

Includes index.

0077077601


Marketing audits.

658.802 / WIM 1993