Lovelock, Christopher H. <br/><br/>
Marketing challenges :  cases & exercises / 
Christopher H. Lovelock, Charles B. Weinberg. 
 - 3rd ed. 
 - New York :  McGraw-Hill,  c1993. 
 - xxxix, 628 p. :  ill. ;  25 cm. 
 - McGraw-Hill series in marketing .
<br/><br/><label>ISBN: </label>0079115772 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Case studies.<br/>Marketing--Problems, exercises, etc.
<br/><br/><label>Dewey Class. No.: </label>658.8  / LOM 1993