Bennett Peter D  <br/><br/>
Marketing / 
Peter D Bennett; Robert P Lamm; Robert A Fry 
 - New York :   McGraw-Hill,   ©1988 
 - xxvii, 763 p. :  ill, ;  24 cm. 
 - McGraw-Hill series in marketing .
<br/><br/> Include index 
<br/><br/><label>ISBN: </label>0070047219 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BEM 1988