TY  - BOOK
AU  - Peter,J.Paul
AU  - Donnelly,James H.
AU  - Tarpey,Lawrence X.
TI  - A preface to marketing management
SN  - 0256027129
U1  - 658.8 23
PY  - 1982///
CY  - Plano, Tex.
PB  - Business Publications
KW  - Marketing
KW  - Management
N1  - Includes indexes
ER  -