TY  - BOOK
AU  - Cateora,Philip R.
TI  - International marketing: a comparative systems approach 
U1  - 658.8 23
PY  - 1967///
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Export marketing
KW  - International business enterprises
N1  - Includes bibliography references and indexes
ER  -