Cateora, Philip R. <br/><br/>
International marketing :  a comparative systems approach / 
Philip R. Cateora 
 - Homewood, Ill. :  R. D. Irwin,  c1967 
 - xv, 734 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliography references and indexes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing.<br/>International business enterprises.
<br/><br/><label>Dewey Class. No.: </label>658.8  / CAI 1967