TY  - BOOK
AU  - Pessemier,Edgar A.
TI  - Product management: strategy and organization 
T2  - Wiley series in marketing
SN  - 0471057185
U1  - 658.5 23
PY  - 1982///
CY  - New York
PB  - Wiley
KW  - Product management
N1  - Includes bibliographical references and indexes
ER  -