Buzzotta, V. Ralph, 1931-

Effective selling through psychology : dimensional sales and sales management strategies / V.R. Buzzotta, R.E. Lefton, Manuel Sherberg. - Cambridge, MA : Ballinger Pub. Co., c1981 - vi, 387 p. : ill. ; 24 cm.

Includes index.


Selling--Psychological aspects.
Sales management.

658.81 / BUE 1981