TY  - BOOK
AU  - Abell,Derek F.
AU  - Hammond,John S.
TI  - Strategic Market Planning: Problems and Analytical Approaches 
SN  - 0138510490
U1  - 658.802 23
PY  - 1979///
CY  - Englewood Cliffs, N.J.
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
KW  - Case studies
N1  - Includes bibliographical references and index
ER  -