Wentz, Walter B. <br/><br/>
Marketing: theory and application / 
[by] Walter B. Wentz [and] Gerald I. Eyrich. 
 - New York :  Harcourt, Brace & World,  c1970 
 - xii, 689 p. :  ill. ;  24 cm. 
 - Harbrace series in business and economics .
<br/><br/> Includes index 
<br/><br/><label>ISBN: </label>0155551108 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / WEM 1970