TY  - BOOK
AU  - Alderson,Wroe
AU  - Green,Paul E.
TI  - Planning and problem solving in marketing
U1  - 658.8 23
PY  - 1964/// [reprinted 1966]
CY  - Homewood, Ill.
PB  - R. D. Irwin
KW  - Marketing
KW  - Decision making
N1  - Includes bibliography and index
ER  -