Alderson, Wroe. <br/><br/>
Planning and problem solving in marketing / 
by Wroe Alderson and Paul E. Green. 
 - Homewood, Ill. :  R. D. Irwin,  1964 [reprinted 1966] 
 - x, 661 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliography and index 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Decision making.
<br/><br/><label>Dewey Class. No.: </label>658.8  / ALP 1966