TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Kanuk,Leslie Lazar
TI  - Consumer behaviour
SN  - 0136690033
U1  - 658.8342 23
PY  - 1994///
CY  - New Jersey
PB  - Prentice Hall
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Formerly CIP; Includes bibliographical references and index; An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again
ER  -