Schiffman, Leon G. <br/><br/>
Consumer behaviour  / 
Leon G. Schiffman and Leslie Lazar Kanuk  
 - 5th ed. 
 - New Jersey :  Prentice Hall,  c1994. 
 - xix, 684 p. :  ill. ;  27 cm. 
<br/><br/> Formerly CIP. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>An introduction to the study of consumer behaviour -- Consumer research -- Market segmentation -- Consumer decision-making -- Consumer motivation -- Personality and consumer behaviour -- Consumer perception -- Consumer learning -- Consumer attitude formation and change -- Communication and consumer behaviour -- Reference groups and family influences -- Social class and consumer behaviour -- The influence of culture and subculture on consumer behaviour -- Cross-cultural consumer behaviour : an international perspective -- Consumer influence and the diffusion of innovations -- Consumer decision-making-again. 
<br/><br/><label>ISBN: </label>0136690033 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior<br/>Motivation research (Marketing)
<br/><br/><label>Dewey Class. No.: </label>658.8342  / SCC 1994