Analytical viewpoints in marketing management / 
edited by Keith K. Cox. 
 - Englewood Cliffs, N.J. :  Prentice-Hall,  c1968. 
 - vi, 329 p. :  ill. ;  23 cm. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / ANA 1968