TY  - BOOK
AU  - Bobrow, Edwin E.
AU  - Bobrow, Mark David
TI  - Marketing handbook
SN  - 0870945238
U1  - 658.8 23
PY  - 1985///
CY  - Homewood, Ill. : 
PB  - Dow Jones-Irwin
KW  - Marketing
N1  - Includes index; Vol. 1 Marketing Practices --
ER  -