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  <titleInfo>
    <title>Marketing handbook</title>
  </titleInfo>
  <name type="personal">
    <namePart>Bobrow, Edwin E.</namePart>
  </name>
  <name type="personal">
    <namePart>Bobrow, Mark David</namePart>
  </name>
  <typeOfResource>text</typeOfResource>
  <originInfo>
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      <placeTerm type="code" authority="marccountry">ilu</placeTerm>
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    <place>
      <placeTerm type="text">Homewood, Ill</placeTerm>
    </place>
    <publisher>Dow Jones-Irwin</publisher>
    <dateIssued>c1985</dateIssued>
    <dateIssued encoding="marc">1989</dateIssued>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
    <form authority="marcform">print</form>
    <extent>v. : ill. ; 24 cm</extent>
  </physicalDescription>
  <tableOfContents>Vol. 1 Marketing Practices --</tableOfContents>
  <note type="statement of responsibility">Edwin E Bobrow; Mark David Bobrow</note>
  <note>Includes index</note>
  <subject authority="lcsh">
    <topic>Marketing</topic>
  </subject>
  <classification authority="ddc" edition="23">658.8 BOM 1985</classification>
  <identifier type="isbn">0870945238</identifier>
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