TY  - BOOK
AU  - Sharma , S. D., editor  
TI  - Readings in marketing management
SN  - 8126100451 (Vol.1)
U1  - 658.8 23
PY  - 1998///
CY  - New Delhi :  
PB  - Anmol Publications Pvt Ltd.
KW  - Marketing management
N1  - Vol. 1 : dynamics of modern marketing --- Vol. 2 : marketing organization and information system ---Vol. 3 : marketing strategies and new challenges --- Vol. 4 : Case studies in marketing management
ER  -