Readings in marketing management / 
Edited by S. D. Sharma  
 - New Delhi :    Anmol Publications Pvt Ltd.,  1998. 
 - V :  ill. ;  22 cm. 
<br/><br/>Vol. 1 : dynamics of modern marketing --- Vol. 2 : marketing organization and information system ---Vol. 3 : marketing strategies and new challenges --- Vol. 4 : Case studies in marketing management. 
<br/><br/><label>ISBN: </label>8126100451 (Vol.1) 8126100443 (Set) 812610046X (Vol.2) 8126100478 (Vol.3) 8126100486 (Vol.4) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management
<br/><br/><label>Dewey Class. No.: </label>658.8  / REA 1998