TY  - BOOK
AU  - Fletcher,James E.
TI  - Handbook of radio and TV broadcasting: research procedures in audience, program, and revenues 
SN  - 0442224176
U1  - 384.544072 23
PY  - 1981///
CY  - New York
PB  - Van Nostrand Reinhold
KW  - Broadcasting
KW  - Research
KW  - Handbooks, manuals, etc
KW  - Radio audiences
KW  - Television viewers
N1  - Includes index
ER  -