Handbook of radio and TV broadcasting :  research procedures in audience, program, and revenues / 
edited by James E. Fletcher. 
 - New York :  Van Nostrand Reinhold,  c1981. 
 - viii, 336 p. :  ill. ;  29 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0442224176 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Broadcasting--Research--Handbooks, manuals, etc.<br/>Radio audiences--Research--Handbooks, manuals, etc.<br/>Television viewers--Research--Handbooks, manuals, etc.
<br/><br/><label>Dewey Class. No.: </label>384.544072  / HAN 1981