Encyclopaedia of marketing research / Edited by Rajanee Ranjan. - 1st ed. - New Delhi : Anmol Publications Pvt. Ltd. , 1998. - 3 v. 25 cm. Vol. 3 -- ISBN: 8126100761(set) Subjects--Personal Names: -- Subjects--Topical Terms: Marketing research --Dictionaries Dewey Class. No.: 658.8303 / ENC 1998