TY  - BOOK
AU  - Kelley,Eugene J.
TI  - Marketing planning and competitive strategy
T2  - Prentice-Hall foundations of marketing series
U1  - 658.8 
PY  - 1976///
CY  - Englewood Cliffs, N.J
PB  - Prentice-Hall
KW  - Marketing
KW  - Management
N1  - Includes bibliographical references
ER  -