Kelley, Eugene J. <br/><br/>
Marketing planning and competitive strategy / 
[by] Eugene J. Kelley 
 - Englewood Cliffs, N.J :  Prentice-Hall,  1976 
 - xi, 132 p. :  ill. ;  23 cm 
 - Prentice-Hall foundations of marketing series .
 - Prentice-Hall foundations of marketing series .
<br/><br/>Includes bibliographical references 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management
<br/><br/><label>Dewey Class. No.: </label>658.8  / KEM 1976