McQuail, Denis. <br/><br/>
McQuail's mass communication theory / 
Denis McQuail. 
 - 5th ed. 
 - London ;  Thousand Oaks, Calif. :  Sage Publications,  c2005. 
 - viii, 616 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. [571]-608) and indexes. 
<br/><br/><label>ISBN: </label>1412903718 1412903726 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Philosophy<br/>Mass media.<br/>Communication
<br/><br/><label>Dewey Class. No.: </label>302.2301  / MCM 2005