TY  - BOOK
AU  - Buzzell,Robert D.
AU  - Salmon,Walter J.
AU  - Vancil,Richard F.
ED  - Harvard University.
TI  - Product profitability measurement and merchandising decisions: a pilot study in retail food stores 
U1  - 658.8 23
PY  - 1965///
CY  - Boston
PB  - Division of Research, Graduate School of Business Administration, Harvard University
KW  - Marketing
KW  - Product management
N1  - A revision of a study undertaken by the Pet Milk Company in 1963; Includes bibliographical footnotes
ER  -