01090nam a2200253 a 450000100060000000300080000600500170001400800410003103500190007204000390009104100080013008200240013810000450016224502320020726001070043930000270054650000700057350400400064365000150068365000240069870000220072270000230074471000690076756837BD-RjUL20211209080435.0161204s1965    mau      b    000 0 eng    a(BD-RjUL)56961  aDLCcODaWUdOCoLCdOdBD-RjULbeng  aeng  a658.8223bBUP 19651 aBuzzell, Robert D.q(Robert Dow),d1933-10aProduct profitability measurement and merchandising decisions :ba pilot study in retail food stores /cby Robert D. Buzzell, Walter J. Salmon, and Richard F. Vancil ; in collaboration with John D. Glover and William Applebaum.  aBoston :bDivision of Research, Graduate School of Business Administration, Harvard University,c1965.  aviii, 104 p. ;c21 cm.  aA revision of a study undertaken by the Pet Milk Company in 1963.  aIncludes bibliographical footnotes. 0aMarketing. 0aProduct management.1 aSalmon, Walter J.1 aVancil, Richard F.2 aHarvard University.bGraduate School of Business Administration.