Buzzell, Robert D.  1933- <br/><br/>
Product profitability measurement and merchandising decisions :  a pilot study in retail food stores / 
by Robert D. Buzzell, Walter J. Salmon, and Richard F. Vancil ; in collaboration with John D. Glover and William Applebaum. 
 - Boston :  Division of Research, Graduate School of Business Administration, Harvard University,  1965. 
 - viii, 104 p. ;  21 cm. 
<br/><br/> A revision of a study undertaken by the Pet Milk Company in 1963. 
<br/><br/>Includes bibliographical footnotes. 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Product management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / BUP 1965