@book{56837,
	author = {Buzzell, Robert D. and Salmon, Walter J. and Harvard University.},
	title = {Product profitability measurement and merchandising decisions :},
	publisher = {Division of Research, Graduate School of Business Administration, Harvard University,},
	year = {1965.},
	address = {Boston :},
	note = {A revision of a study undertaken by the Pet Milk Company in 1963.}
}