Zober, Martin  <br/><br/>
Marketing management / 
Martin Zober 
 - New York :  Wiley,  c1964 
 - xviii, 483 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0702122947 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>Dewey Class. No.: </label>658.8  / ZOM 1964