TY  - BOOK
AU  - Duddy,Edward A.
AU  - Revzan,David A.
TI  - Marketing: an institutional approach 
T2  - Business and economics publications
U1  - 658.8 23
PY  - 1953///
CY  - New York
PB  - McGraw-Hill
KW  - Marketing
N1  - Includes index
ER  -