TY  - BOOK
AU  - Dirksen, Charles J.
ED  - Kroeger, Arthur
ED  - Lockley, Lawrence C.
TI  - Readings in marketing
U1  - 658.8 23
PY  - 1963/// [Printing 1968]
CY  - Homewood
PB  - R.D. Irwin inc.
KW  - Marketing - Management
N1  - Includes index
ER  -