Beckman, Theodore N  <br/><br/>
Marketing / 
Theodore N Beckman; William R Davidson 
 - 7th ed 
 - New York :  Ronald Press Co.,  c1962 
 - viii, 873 p. :  ill ;  24 cm 
<br/><br/>Includes index 
<br/><br/><label>ISBN: </label>0023344105 0029461502 pbk 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>658.8  / BEM 1962 
<br/><br/><label>Universal Decimal Class. No.: </label>658.8