TY  - BOOK
AU  - McCarthy,E.Jerome
AU  - Grashof,John F.
AU  - Brogowicz,Andrew A.
AU  - McCarthy,E.Jerome
TI  - Readings and cases in basic marketing
SN  - 0256031312 (pbk.)
U1  - 658.8 23
PY  - 1987///
CY  - Homewood, Ill.
PB  - R.D. Irwin
KW  - Marketing
KW  - Case studies
N1  - Includes bibliographies
ER  -