Readings and cases in basic marketing / 
edited by E. Jerome McCarthy, John F. Grashof, Andrew A. Brogowicz. 
 - 5th ed. 
 - Homewood, Ill. :  R.D. Irwin,  c1987 
 - ix, 365 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographies. 
<br/><br/><label>ISBN: </label>0256031312 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.
<br/><br/><label>Dewey Class. No.: </label>658.8  / REA 1987