TY  - BOOK
AU  - Smith,P.R.
AU  - Taylor, Jonathan 
TI  - Marketing communications: an integrated approach 
SN  - 8175542888
U1  - 658.802 23
PY  - 2005///
CY  - London
PB  - Kogan Page
KW  - Communication in marketing
KW  - Marketing
KW  - Management
KW  - Success in business
N1  - Include index
ER  -