TY  - BOOK
AU  - Kotler,Philip
AU  - Armstraong, Gary 
TI  - Principles of marketing
SN  - 8129702010
U1  - 658.8 23
PY  - 2004///
CY  - India
PB  - Person education, 
KW  - Marketing
N1  - Includes bibliographical references and indexes
ER  -