Kotler, Philip. <br/><br/>
Principles of marketing / 
Philip Kotler , Gary Armstraong 
 - 10th ed. 
 - India :  Person education,   c2004. 
 - xxix, 661 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>8129702010  : Rs 395 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOP 2004