Walters, C. Glenn
Consumer behavior: theory and practice
C. Glenn Walters.
- Rev. ed.
- Homewood, Ill. : R. D. Irwin, 1974 [Printing 1976]
- xvi, 590 p. : ill. ; 24 cm.
Includes bibliographical references.
025601597X
Consumer behavior.
658.8342 / WAC 1976